When walking into a prospect’s office, you have a 3-15% chance of closing the sale on your product or service. However, a statistic like this isn’t because you’re an unsuccessful salesperson. Buyers initially expect that you are going to claim your product/service is the best on the market. At this point, most sale pitches seem redundant to these buyers; they’ve already rehearsed how they’re going to reject your offer. There is nothing that sets you apart from other potential sellers. However, if your company and the buyer’s company have a mutual relationship with a management consulting teams, you then have established trust. When this buyer decides to invest in a product/service, they are almost guaranteed to follow their consultant’s advice: to buy from a mutual client. Connections like these are why joining established networks could greatly benefit your organization. You will be automatically connected to thousands of clients.

Tom recommends Steve’s Data Storage Solutions. Steve strongly suggests Annette’s Internet Services. Annette endorses Cathy’s CPA practice. Cathy vouches for Jeff’s Law Practice, and finally, Jeff swears by Tom’s dedication to his clients. This circle of 6 people can generate many leads. Now imagine this circle, multiply it by over a thousand, and you are experiencing the GESGRP Network.

The networking concept is as old as business itself, but 95% of the time it is ineffective. After all, how many business brunches can you possibly attend? How many business cards can you possibly collect? Are you really going to reach out to that random business connection you made?

True networking isn’t about collecting business cards, it’s about building real, trusted relationships that lead to results. The most effective connections come from people who genuinely recommend and rely on each other to grow.